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55

BLUE LABEL INTEGRATED ANNUAL REPORT 2015

STAKEHOLDER RELATIONS

CONTINUED

Stakeholder

group

Nature of engagement

Method of

engagement

Dialogue process and

outcomes

Providers of

capital, including

shareholders,

institutional and

retail investors

and financial

analysts

– we believe in

delivering value to

Blue Label’s

shareholders

Engagement includes ongoing

and/or ad hoc meetings with top

management involving

presentations and discussions

covering Group financial

performance, overview of

strategic direction and the

investment proposition.

Tours of the Demonstration

Centre and warehouse at

No 75 Grayston Drive and visits

to a local mall, merchant trading

grounds and our customers’ sites

are arranged on request.

Individuals from this stakeholder

group and their contact details

are registered on the Blue Label

investor database.

Questions received via telephone

or e-mail are answered

immediately where possible, with

a return time of no longer than

48 hours from receipt, with due

regard of close periods.

Management

undertakes local and

international

roadshows to existing

and prospective

institutional investors

and analysts.

Integrated annual

report, interim report

and AGM.

The highlights of the

interim and year-end

results are published

in the press as a

short-form

advertisement, with

the long form posted

on the Company

website.

SENS announcements

via the JSE.

Face-to-face

meetings, group

meetings,

teleconference and

videoconference calls.

Speaker and

presenter at investor

conferences, JSE

showcases and other

workshops.

Investor alerts are

e-mailed once

individuals register on

the website to receive

them.

Other activities as

arranged by sell-side

analysts, banks and

financial

communication

houses.

To address this stakeholder

group’s request to increase

its understanding of the

business model, the

geographies and markets in

which we operate, and

products and services,

management is available

to take meetings and

conference calls throughout

the year, subject to close

period dates. Presentations

and webcasts are posted on

the Company’s website.

The Demonstration Centre,

situated at No 75 Grayston

Drive, Sandton, provides an

audio-visual overview of the

Group, its activities and

products and services, while

transactions can be simulated

on various types of terminals.

A warehouse, also situated at

No 75 Grayston Drive, can be

visited by prior arrangement.

Visits are arranged to local

markets, petroleum

forecourts, retail outlets,

Mom & Pop stores and malls,

where our merchants’

activities can be witnessed. By

prior arrangement the truck

and footsoldier model can be

seen in action in nearby local

communities. Numerous visits

of this nature were held in

and around Johannesburg

and Cape Town during

the year.