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BLUE LABEL
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Operational overview
continued
Blue Label Data Solutions (BLDS) is a
market leader in consumer data, big
data, validation, verification, cleansing
of data and lead generation. BLDS is
accredited by the Direct Marketing
Association of South Africa, of which
it is a founding member.
It delivers a targeted approach
of mining data and harnessing
algorithmic technology, where data
scientists transform large and complex
datasets into effective and insightful
marketing information.
Characteristics of underlying
consumers are identified, and in turn,
consumer behaviour patterns and
trends are profiled.
Our databases continue to amplify and
now exceed 65 million consumers.
This year over 3 million qualifying
leads were generated out of 1.2 billion
SMSs delivered.
BLDS remains mindful of its obligations
and adherence to the terms of POPI
and the Financial Advisory and
Intermediary Services Acts.
In compliance with POPI, the opt-in
register is rebuilt every month by
removing new opt-outs, adding new
opt-ins, market segmenting opt-ins
and recording other requested
updates.
Core headline earnings from this
segment amounted to R19.0 million
(2016: R21.6 million).
This segment specialises in providing data and analytical support
services.
Solutions segment