BLUE LABEL
INTEGRATED ANNUAL REPORT 2017
75
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The Mobile segment’s capability
enables the rapid roll out of mobile-
mediated sales, financial services,
banking, couponing, loyalty, rewards,
ticketing, transport, media advertising,
gaming and LBS. Our technologies and
products enable our customers to
reach their customers, agnostic to any
phone type or any mobile operator.
Core headline earnings from this
segment amounted to R56.3 million
(2016: R65.3 million).
During the year, Ticketpro expanded
its product offerings in the bus
transport sector. The Putco commuter
ticket was introduced at over 200
stores strategically positioned around
its key routes. Ticketing on behalf of
Autopax was also implemented.
Financial services
In support of financial inclusion, Blue
Label offers a comprehensive suite
of financial services, including bill
payments, merchant acquiring and
money transfers. Distribution footprint
in the independent and informal
channels continues to increase steadily.
Technology
The SA Distribution segment houses
Blue Label’s Technology division. The
segment’s dependency on back-end
The Mobile segment houses the
following main operating entities:
f
Cellfind is one of Africa’s largest
enablers of mobile messaging, VAS
and mobile financial services. It
boasts an impressive sending
capacity of greater than 2 000 SMSs
per second. During the year it
delivered 3.2 billion SMSs, up 23%
on the previous year, in spite of a
contracting market.
system management, up-time and
product and service delivery is crucial
to ensuring the continual expansion of
the distribution footprint and products
and services offered.
The proprietary AEON and AMS
systems, as well as Transaction
Junction’s Postilion switch, entrenches
the Group’s capability as a neutral
aggregator in connecting to multiple
service providers, product providers
and distribution channels, regardless
of the channel’s technology
requirements.
Transaction Junction (TJ) is the
foremost bank independent payment
f
Viamedia offers content for mobile
phone users, across both B2C and
B2B platforms. Its extensive
infotainment catalogues are
downloadable across networks
in nine countries in Africa and in
10 languages.
services provider in southern Africa. It
processes over 1.2 billion transactions
per annum. TJ plays a vital role in the
payment ecosystem by consistently
delivering quality solutions to
customers. It serves multiple industries,
including major retailers, financial
institutions, petroleum companies
and others seeking to extend their
payment services requirements
securely and on time.
The SA Distribution segment’s
contribution to core headline
earnings equated to R893 million
(2016: R751 million).
This segment provides mobile phone users with a complete ecosystem
of services, including smartphone applications, WAP, MMS, e-mail,
LBS, instant messaging, web messaging, SMS and USSD.
Mobile segment




