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BLUE LABEL
INTEGRATED ANNUAL REPORT 2017
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4
Our business
With at least 50% of the global population without access to
bank accounts, our prepaid offerings are a lifestyle enabler
for the majority of people in the countries we service.
Blue Label is a JSE-listed
company that provides
innovative technology
for mobile commerce to
emerging markets in
South Africa and abroad.
Consumers are located in rural and
urban areas and our services enable
them to interact and transact on an
equal footing. We reach them by
utilising both physical and virtual
distribution channels. We are a lifestyle
enabler, rather than a technology
disruptor.
We target many of our services at
consumers who do not have easy
access to bank accounts, and we
provide them with the convenience
of being able to transact whenever is
suitable to them. Our solid reputation
is our licence to operate.
We know that prepaid provides
certainty and believe that if
a product can be digitised, we can
create it and distribute it.
We are innovative and entrepreneurial.
We focus on managing the last mile of
the m-commerce distribution network.
We offer suppliers and merchants a
mechanism to sell multiple products and
services without incurring additional
costs. We utilise neutral aggregation
and intelligent switch capabilities with
our proprietary technology, which offers
multiple products and services that are
distributed through a single interface.
This allows the convergence of all
suppliers under one roof.
We operate in South Africa, Mexico
(Blue Label Mexico) and India (Oxigen
Services).
Our business model is based on
strategic partnerships, underpinned by
long-term contracts and we market
our products directly to customers
through our expanding distribution
channels and our increasing number
of retail outlets in small towns and
township shopping centres.
Our strategy is to extend our global
footprint of touch points, both
organically and through acquisitions.
As a single distributor, we are able
to utilise a variety of delivery
mechanisms to service numerous
merchants or vendors, providing
multiple prepaid products and services
that serve the ever-increasing need
for them.
Our products and services include:
Airtime,
hardware, starter packs,
data and postpaid
contracts
Prepaid
electricity
and water
Ticketing
for events, sports
and transport
Financial, fintech
and value-added
services