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BLUE LABEL INTEGRATED ANNUAL REPORT 2015
South African business model, we operate in India
and Mexico.
Blue Label is a lifestyle enabler. Through the
deployment of a myriad of different types of touch
points, we deliver products and services in an
effective and efficient manner, allowing consumers
to transact when and where they choose. We
facilitate convenient and suitable payment types –
be it cash, EFT, debit and credit cards.
Blue Label has built a virtual railroad with our
proprietary platforms, comprising AEON, Postilion
and AMS as the enabling carrier for transactions,
which in this analogy are the tracks and locomotive.
Each additional product is another carriage on the
locomotive. Incremental costs are minimal, because
the heavy lifting to establish the distribution
network is already in place, which results in profit
CONVERSATION WITH JOINT CHIEF EXECUTIVE OFFICERS
Mark Levy and Brett Levy
Joint Chief Executive Officers
“It’s not rocket
science what we do,
it’s rocket science
how we do it!”
BLUE LABEL IS A DISTRIBUTOR OF
DIGITAL GOODS, UTILISING ITS
VIRTUAL RAILROAD SYSTEM
We continue to deliver our strategic objective of
distributing electronic tokens of value in emerging
markets. The distribution of physical and virtual
tokens is achieved through the rollout of Point of
Sale (POS) devices and is supported by sophisticated
proprietary back-end technology. We are
strategically expanding our range of products and
services, while simultaneously increasing our
distribution footprint.
In South Africa, we distribute a variety of categories
of products and services: prepaid airtime, starter
packs, data, prepaid electricity and water, ticketing
for events, sports and transport, lotto, and financial
services, such as merchant acquiring, bill payments
and money transfers. In a replication of the