Effective and ethical leadership
Ethics in action
Good corporate governance is
essentially about effective and
responsible leadership. It is
characterised by the ethical values of
responsibility, accountability, fairness
and transparency. The typical aspects
of corporate governance, such as the
role and responsibilities of the Board
and Directors individually, internal
audit, risk management and
stakeholder engagement rest on
a foundation of ethical values.
The Board subscribes to the same
ethical standards contained in the
ethics statement and seeks to
demonstrate these standards in all
engagements with stakeholders,
deliberations and decisions made as
well as monitoring the ethical culture
and compliance of the Group. Conflict
of interest declarations are made by all
directors at each Board and committee
meeting.
The purpose of the ethics statement is
to:
f
emphasise the Group’s commitment
to ethics and compliance with laws
and regulations;
f
set out basic standards of ethical and
legal behaviour;
f
provide reporting mechanisms for
known or suspected ethical or legal
violations; and
f
help prevent and detect wrongdoing.
https://www.bluelabeltelecoms.
co.za/sus-ethics-statement.phpBlue Label reiterates its stance on the
following matters:
f
fraudulent, corrupt or illegal
practices are not tolerated. Bribes or
any other illicit payments including
facilitations will neither be paid nor
received;
f
the Group does not participate in
any illegal anti-competitive activity.
Employees cannot authorise or
participate in any illegal conduct
or action that purports to restrict
competition; and
f
the Group is non-political.
Employees are expected to
demonstrate ethical business practices.
All new staff members undergo an
induction programme that includes
training on the code of business
conduct, including the function of the
ethics hotline, such as what should be
reported and how to report unethical
behaviour via this channel. The Group
recently implemented an interactive
online portal called Blue Galaxy. The
aim is to facilitate the awareness of
issues relating to ethics, Group policy
and procedure, security awareness and
best practice. All staff have access to
the portal and are required to read
and understand the relevant topic,
answer and number of specific
questions relating to the topic and
acknowledge receipt of the relevant
document or policy. The ethics hotline
is outsourced to KPMG Ethics Line,
a division of KPMG, and can be
accessed on 0800 22 10 20. No
incidents were reported during the
year ended 31 May 2017.
The Social, Ethics and Transformation
Committee maintains oversight of the
ethics policies and applications in the
Group and the Chairman of the Board
sets the ethical tone for the Board as
a whole. Focus areas during the year
and going forward included:
f
Appropriate use and safeguards
of customer data including
confidentiality regulations
f
Accreditation and monitoring of
business partners’ adherence to
Group ethical standards
Responsible corporate
citizenship
Making a difference in South Africa
is a key component of the Group’s
purpose and core strategy in so far as
the positive impact we have on the
economy, communities, customers,
employees and our business partners.
The continued economic, business and
societal transformation of South Africa
is considered integral to the future
success of our business.
The very nature of our business
operations extends to empowering our
consumers through:
f
Innovative products and services
providing access to airtime, data,
utilities, financial services and
ticketing;
f
Reaching unbanked and
underbanked communities enabling
convenient payment mechanisms
and taking products to the people;
and
f
Enriching and uplifting quality of
life.
The market we service extends to
nearly 1.5 million merchants in the
formal and informal market. Informal
and indirect employment opportunities
abound within our network of
merchants including foot soldiers and
BLU agents. Our entrepreneurial
trading models including gazebos,
umbrellas, tables and stalls allow easy
access for individuals into the market.
The investment in our people extends
to our extensive and blended
development programmes, training
and learnership programmes (refer
to Human capital section on page 81).
BLUE LABEL
INTEGRATED ANNUAL REPORT 2017
35
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