Mobile segment
This segment provides mobile phone users with a complete ecosystem of services, including smartphone applications, WAP, MMS, e-mail, LBS, instant messaging, web messaging, SMS and USSD.
The Mobile segment’s capability enables the rapid roll out of mobile-mediated sales, financial services, banking, couponing, loyalty, rewards, ticketing, transport, media advertising, gaming and LBS. Our technologies and products enable our customers to reach their customers, agnostic to any phone type or any mobile operator.
Core headline earnings from this segment amounted to R56.3 million (2016: R65.3 million).
The Mobile segment houses the following main operating entities:
- Cellfind is one of Africa’s largest enablers of mobile messaging, VAS and mobile financial services. It boasts an impressive sending capacity of greater than 2 000 SMSs per second. During the year it delivered 3.2 billion SMSs, up 23% on the previous year, in spite of a contracting market.
- Viamedia offers content for mobile phone users, across both B2C and B2B platforms. Its extensive infotainment catalogues are downloadable across networks in nine countries in Africa and in 10 languages.